Blog content promotion can be a daunting task.
With people telling you that for every hour you spent writing you need an almost equal amount of time devoted to promotion, it might seem like a monumental task. It is however, better to publish less, but do it better and use all the opportunities to the max.
Writing great blog content is obviously the foundation for getting it out there. There are however, many more things you can do to ensure that your blog is reaching more and more people! In this article, I am going to show you ways, in which you can successfully promote your blog content.
Use social media
I don’t really suppose that anybody who’s into content creation doesn’t use social media. It is an absolute must for all businesses!
However, you might not fully utilize its potential. How many channels do you use? For example, if you have an Instagram account, think of Pinterest as well! The point is to reach as many people as possible and keep them coming back. Social media is a perfect platform for doing just that!
Video content for the win
If you have the means to do so, you should seriously consider adapting video marketing into your written blog content. According to data, video content drives 157% more organic traffic in SERPs. Additionally, visitors spend 88% more time on websites with a video than on ones without. Viewers understand the message you wish to convey much better with a video than text.
Obviously, creating video content is not for everyone. You need skills, software and, if you appear in front of the camera – charisma. If you don’t feel like video is for you, you might want to try doing podcasts!
Improve the SEO of your blog content
The first thing that comes to mind when you think of SEO? Probably keywords.
Well, you are not wrong – using the right keywords as well as keyword research will have a huge impact on your search engine ranking.
However, you need to pay attention to on-page SEO as well. It’s all about optimizing your website, making it more more informative and more comfortable to use. It also makes it easier to find in search engines!
But, what does on-page SEO include? Think of metatags, headlines, outbound and inbound links or images. Optimizing all these would be like oiling a machine – it makes your website work smoothly. And Google likes to reward well-optimized websites with a higher spot in SERPs!
Let’s talk about outbound links in detail. When you’re writing a blog post you are likely to use some sources apart from your existing knowledge. These will often be blog content posted by other people in your field. When you link their article in your blog post, you are creating an outbound link.
Now, for them, what you did, would mean something different. For them, this would mean extra exposure. Additionally, as you are citing their work, they would appear as experts in the field, a reliable voice, which can be trusted. And trust is not to be taken for granted!
But how to build your own links? It’s simple – post great blog content and you will be found! It’s not like other blog writers will want to include an outbound link to a badly written article!
Try and get some guest blogs for yourself
Guest blogs are a little bit like link building – at least the general idea! It’s all about establishing yourself as an expert in a field and making people trust you.
Guest blogs are especially effective if you try and hit up content creators bigger than yourself.
It works in two ways – you can either post an article on another blog, or have somebody else post on yours. Either way, it’s a great way to establish your position in the field!
Keep people on your website
Once a person found your website you want to keep them there and keep them coming. This can be done in several ways:
Message architecture – What are your communication goals? What do you want to achieve with your blog? How will your blog content reinforce your branding strategy? Answering these questions will create your message architecture!
Consistency – It’s not only about posting regularly. Most of all, consistency is about using similar vocabulary, phrasing and structures all over your blog. It’s easy to implement when you are writing on your own. However, if you have a content marketing team, you might need to provide them with guidelines.
Website design and responsiveness – People are impatient and demanding when it comes to websites. If your website takes more than three seconds to load, they might not take you seriously and exit before even familiarising themselves with your blog content! What is more, your website needs to be designed in an intuitive way. Take a look back at on-page SEO, which I mentioned earlier. The colors you use, placement of menu and the content of sections such as “About” or “Contact” – all these will have an impact on what the visitors will think of your website. If their experience is bad, it is highly unlikely that they will think highly of your blog content!
This is yet another way of keeping your readers coming back, but I think it deserves a separate paragraph.
You can obtain leads, usually in form of email addresses, by simply asking people to provide them! This can be done on a landing page, a blog post pop-up or during registration (if you are an e-commerce platform). The leads can be later used for conducting an email marketing campaign.
If the visitors liked your website and the blog content, they will likely want to be retargeted with more content (and also promotions or newsletters). But remember – great content and a great website are a MUST!
Use paid search to let more people find your blog content
Paid search – the PPC, is an amazing online advertising method. It can help customers find businesses that offer services or products they need.
When it comes to promoting your blog, PPC can come about as very useful. A well done paid search campaign will get you on the first positions of the related SERPs.
Although great, PPC requires a financial input – this solution would therefore be good for e-commerce platforms, which run a blog.
When thinking of promoting your blog content, you need to look beyond the most obvious thing – the social media. Despite being an amazing promotion platform, there are many others that can yield amazing results!
The point is to keep searching and keep improving – this is the only way to stay afloat in a highly competitive world we live in! Post great content, gather an audience, keep them and win their trust – this is the best way to succeed!
Keep in mind that in order to get the best results out of your content promotion campaign, you should combine at least several of the strategies I described in this article. One or two will not suffice – the more platforms you appear on, the bigger the chance of people finding your content!